Celemi Enterprise

Celemi Enterpriseis a competitive business simulation where teams compete for the same customers in a dynamic marketplace.  Each participant assumes a management role in Marketing and Sales, Development and Services, Planning and Delivery, Finance and Control.  The goal?  Earn short-term profit while creating long-term value.

Celemi Enterprise™ takes place over 8 simulated years with teams winning or losing customers based on the decisions they make.  Teams develop and execute their own strategies in a rapidly changing marketplace and each ‘year’ they meet at the “Marketplace” for the moment of truth, where they win or lose customers based on their company’s offer and perceived performance.  Understanding what went well and what didn’t, teams learn to work together to build successful strategies and win more customers.  Success is a calculated over the entire marathon rather than a mad dash to the finish line.

Enterprise mat

The team that can earn a profit in the short-term while creating long-term value for all stakeholders will come out on top.

Propel your company to the top with Celemi Enterprise™ – a fierce competition that ignites ambition and builds strategy.

In Celemi Enterprise™, people build cross-functional cooperation, develop big picture understanding and practice strategic decision making.  We will work with you to decide how success will be measured, based on what’s important to your business.  It could be the most profitable company, the one with the greatest future potential, or a combination of both.

Celemi Enterprise™ helps companies who want to be on top and stay on top by:

  • Targeting and selling to preferred customers.
  • Developing and keeping an attractive and profitable product portfolio.
  • Getting the most out of people and processes
  • Creating a strong, sustainable brand.
  • Communicating company strategy.
  • Building common understanding of the big picture in each employee.
Enterprise workshop


Quick Facts

Key Themes

Key Themes

Strategy, operational action, competitive positioning.

Target Group

Target Group

Senior managers, middle managers, entrepreneurs and others with marketing, sales, business and financial responsibilities.



Board-based business simulation with digital support.



At least 8 hours.


Participants per game

6+ per game.


Participant Benefits

Through the tough competition of Celemi Enterprise™, participants:

  • Put strategy into practice – fast.
  • Prioritise based on the right information.
  • Attract the right customers and monitor customer satisfaction.
  • Assess the company’s current performance.
  • Recognise the company’s most important value drivers.
  • Understand the roles and benefits of strategy and branding.
  • Use resources wisely.


Workshop Format

Celemi Enterprise™ is at least a 8 hour workshop aimed at people at all levels in an organisation and can be tailored to your business needs.


Want to know more?

Contact us for more information about public and private workshops.