Celemi Apples and Oranges

With our ready-made business simulations, your people can test new skills and knowledge – and make mistakes – in a fun, safe environment.  Today, business acumen – the ability to put business knowledge into practice and make sound business decisions – is a key competence and competitive advantage.  Celemi Apples & Oranges™ helps people understand how sound business decisions drive growth, profitability and cashflow.

Celemi Apples & Oranges™ empowers people to think like business owners, understanding how business works so they can make good short- and long-term decisions that align with business goals. 

Through a series of simulated exercises about the foundations of business, Celemi Apples & Oranges™ helps people understand how to turn strategies into operational action, and how they can work together to actively support constructive change.

Your people will lead A&O Inc, an established, fictitious company facing tough, real challenges.  Through a series of simulation exercises about the foundations of the business, they’ll learn first-hand how to monitor cash flow, better utilise resources, and improve productivity.  Balance sheets and income statements teach them to measure results and understand how their daily decisions affect the company financially – and strategically.

Apples and Oranges mat

Everyone’s a winner in Celemi Apples & Oranges™ – a playful approach to serious business results.

Teams learn how to monitor cash flow, better utilize resources and make productivity improvements. They will also measure results in the Balance Sheet and Profit & Loss statement.  While exploring the factors that impact a company’s financial statements, they will develop a solid business sense that can help guide their future decisions in everyday work.

Businesses using Celemi Apples & Oranges™ can benefit by creating a common vision throughout the organisation, building a shared baseline understanding of financial concepts, and being able to better communicate key messages during times of organisational change.

Apples and Oranges workshop


Quick Facts

Key Themes

Key Themes

Business acumen, financial literacy, big picture view, operational decision-making.

Target Group

Target Group

People at all levels who will gain from learning about business finance.



Board-based business simulation with digital support.



At least 4 hours, corresponding to 2 simulated years.


Participants per game

4+ per game.


Participant Benefits

Through the simple fun of Celemi Apples & Oranges™, participants will:

  • See how improving utilisation of staff and better procedures for forecasting and planning can affect the bottom-line.
  • Gain a better idea of the issues that arise when expanding to better meet customer demands.
  • Understand how the configuration (volume, loyalty, image, price, payment terms) of the customer base affects for example cash flow, short-term profitability and long-term market value.
  • Realise how their daily decisions impact the company strategically as well as financially.
  • Learn a basic business finance language and the logic of business – “how it works”.
  • Continuously identify improvements in the business processes.
  • Clearly see how their business generates profit today and how it will need to generate profit in the future.
  • Get the meaning of working capital and how the use of assets and people affects profitability.
  • Learn the meaning and leverage the effects of value and business drivers.


Workshop Format

Celemi Apples & Oranges™ is at least a 4 hour workshop aimed at people at all levels in an organisation and tailored to your business needs. It is available in four different versions, to cater for the full range of industries from Manufacturing to Service.


Want to know more?

Contact us for more information about public and private workshops.